It only took few hours to Taylor Swift to obtain satisfaction. Sunday, June 21, Apple sold the requirements of the American star. The group returned to the apple on a controversial provision Apple Music, the new streaming service (play without download) that it will launch June 30 It provided that no commission would be paid back to artists, songwriters and record companies during the trial period of three months available to new users.
“Apple Music will pay the same artist during the free trial period,” said on its Twitter account, Eddy Cue, head of media in the Cupertino company. “We heard Taylor Swift and independent artists,” he added. Hours earlier, the singer had justified her blog of her decision not to broadcast her last album, 1989 Apple Music. The group at the apple has responded quickly to the attacks of the young artist, topped the album charts in 2014 and 2015.
“I find this shocking, disappointing and totally contrary to this historically generous enterprise,” wrote Taylor . “We know the astronomical success of Apple and we know that this incredible company has enough money to pay the artists, composers and producers during the three month trial … even if they are free for fans “she continued, before concluding:” We are not asking you free iPhone Do not ask us to provide our music for free. “.
It was not the first time that Taylor Swift climbed to the plate against streaming services. In November 2014, it had decided to withdraw all her songs Spotify, the Swedish market leader. Four months earlier, she had published an article in the Wall Street Journal to protest against these new offerings that pay too weakly to rights holders. Each time, it ensures to speak on behalf of all the artists who are facing a decline in sales of CDs and legal downloads.