Beauty & Wellness

Plastic Surgery, The New Normal: Why Are Women Going Under the Knife?

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Today, more and more women are deciding to go under the knife. In the last 15 years, the number of Americans who have undergone some form of cosmetic surgery has increased by as much as 115%. From rhinoplasties to tummy tucks, plastic surgery is more popular than ever. But what motivates the women who decide to undergo permanent surgical alteration?

Plastic Surgery

There are many reasons, and each woman who gets her breasts augmented, nose reshaped, or stomach tucked has her own personal motivations. Perhaps the number one reason, however, is confidence.

Plastic surgery

America’s Most Popular Surgeries

According to the most recent data, breast augmentation surgeries are still America’s most popular cosmetic procedure. Nearly 300,000 breast enhancement procedures were performed in 2015 alone. And the results? According to the journal Plastic Surgical Nursing, most women were pleased by their aesthetic improvements.

The second most popular procedure of 2015 was liposuction. This surgery gets rid of fat deposits in stubborn areas like the stomach and the thighs. In third place was rhinoplasty. This procedure reshapes the nose helping women achieve smaller, straighter noses.

Other popular procedures include eyelid surgery, tummy tuck, and facelift. In total, 1.7 million procedures were performed in 2015. This number doesn’t even include minimally invasive procedures like filler and BOTOX. There were more than 14 million non-invasive procedures performed in 2015.

So Why Go Under the Knife?

Millions of women are taking the plunge and choosing to undergo cosmetic surgery. There are many reasons why a woman might choose to alter her appearance. Perhaps she’s always hated the size of her nose, or she wants to correct her drooping eyelids. Maybe she’s started to see the signs of aging when she looks in the mirror, and wants a fix that only surgery can provide.

If you ask a plastic surgeon, they might tell you that the main factor driving spikes in cosmetic surgery is confidence.

In an interview with The Telegraph, Dr. Bryan Mendelson says that, “People have surgery not to impress others, they do it to impress themselves. For many, it’s about getting their confidence back.” He also notes that for most women, plastic surgery is a purely personal decision. Many women do it because when they look in the mirror, they no longer see themselves. When women still feel young at heart, plastic surgery is merely a tool to make their outsides match how they feel inside.

And what’s wrong with that?

Plastic Surgery: It’s Normal Now

Not that long ago, plastic surgery was something discussed in hushed tones. It was frowned upon. People would watch television shows about plastic surgeries gone wrong and think that was standard. But a new generation of Hollywood is making plastic surgery seem awfully normal.

Young stars like Kylie Jenner have admitted to having lip injections and other procedures. This is creating a generation of young adults who don’t fear plastic surgery. Many of them know that comically large lips and bad breast jobs are the exception, not the rule. Some of them are even seeking cosmetic solutions themselves.

Indeed, most people who undergo cosmetic surgery are aiming for something subtle. Women over 50 go in for a conservative eyelift, and women who just turned 30 go in for their first round of BOTOX. These procedures aren’t supposed to make them look like a completely different person. They’re intended to make them look like a slightly better version of themselves. Plastic surgery isn’t a quick fix, and it’s not for everyone. But for women around the world, it gives them the little boost of confidence they need to feel great about themselves.

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